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Training program for differentiation, branding, sales, marketing, value propositions, unique selling propositions, sales training, point of difference, USP and sales, for advisors, coaches, consultants, and other independent professionals

Find A Certified Essential Message Consoachant

It Takes A Unique Combination of Coach and Consultant To Help You Discover and Communicate Your Authentic Competitive Advantage.

Since 2003, we have helped thousands of independent professionals and growing corporations discover and communicate their Essential Message — which turns more people into prospects, and more prospects into sales. In many cases we have doubled, tripled or even quadrupled sales results.

But even more importantly, our coaching clients and event participants tell us that the Essential Message gives them the confidence, resilience and momentum that can only come from knowing who you are, what you really bring to the table and the true value you offer your customers and clients.

That’s why your Essential Message is your authentic competitive advantage.

Each of the people below are not only successful coaches, consultants or copywriters in their own right, they have also completed a rigorous program that qualifies them as Certified Essential Message Consoachants. You can feel absolutely confident that any Certified Essential Message Consoachant will help you discover your Essential Message and communicate it in the most compelling way.

Michel Neray
Essentially yours,

MsigC

Michel Neray
Chief Differentiation Officer
The Essential Message


Canada

Faith Seekings

Faith Seekings
Rapport Communications & Design Inc

Faith Seekings knows that effective branding and marketing comes down to your ability to make connections. That's what she does -- connect your design, branding and marketing to the true vision of your business, and connect your business to your customers. Using the Essential Message approach, Faith digs deep to find what really, really makes you different, and uses that to build a strong, unique foundation for your brand.

As President of Rapport, Faith applies her natural gifts of rapport and insight. Through her continued input as Creative Director, she places her watchful eye on every creative item produced. She is a recognized authority among small business owners and has been profiled in newspaper articles, written several published articles, has been nominated for several entrepreneurial awards and now accepts speaking engagements on all-inclusive marketing topics. Faith currently serves on the Board of Directors for CAWEE (Canadian Association of Women Executives and Entrepreneurs), is an active member of the ROM’s Young Patron’s Circle and The Executive Council.
Ian Solomon

Ian Solomon, BA, LL. B, LL.M (Cantab.), CPCC, Lawyer Coach
Transition Coaching For Lawyers

Ian Solomon has an honours economics degree and a Bachelor of Law degree from McGill University and a Master of Law from Cambridge University. Ian is also a member of the Law Society of Upper Canada.

Using The Essential Message as part of his 5-Step Process, Ian helps lawyers monetize their true value by working with them to discover the relevant issues that have been keeping them from capitalizing on their greatest strengths. This is the key to lawyers rediscovering the satisfaction and fulfillment they felt at the start of their career and to revitalizing their practice. If you are a lawyer and you feel undervalued in your firm, at risk in the highly competitive legal marketplace or wondering when the passion you once had for your profession vanished, then you owe it to yourself and your family to speak to Ian.


Israel

Shachar Perlman

Shachar Perlman
Be Happy

Shachar Perlman is the one to contact when you’re tired of being a one-man show, struggling to make a living with no one to delegate work to and not able to take a vacation, and you finally realize that the biggest bottleneck to achieving your vision of building a major business that dominates the market and that you can sell for a gazillion dollars is you…

Shachar is an expert in designing and implementing solid, scalable and repeatable systems. The result is the foundational platform of your business with double or triple digit growth, a viable exit strategy and the opportunity for the entrepreneur to realize his or her true vision.


United States

Kristen Beireis

Kristen Beireis
Coaches Marketing Resource

If you think meeting someone in person is the only way to gain your client’s trust and confidence, let us introduce you to Trust Marketing Expert Kristen Beireis.

Kristen helps coaches and other personal transformation professionals establish trust and confidence by developing sales and marketing programs that begin with their Essential Message. First, she establishes a foundation that’s rooted in your authentic differentiation. Then she follows up with solutions that bring consistency to everything that has your name on it -- from your newsletter to your business card to your social media pages. And while she’s happy to teach you how to do all this yourself, many of her clients love the way her team reduces their workload and overwhelm.

Greater trust means a shorter sales cycle, more of the right clients, and the confidence that comes from knowing your sales and marketing are in integrity with who you are as a person. If that’s what you want, then you want Kristen.

Marie Guthrie

Marie Guthrie
The Legacy Track

Marie Guthrie is an Executive Career Strategist and CEO of The Legacy Track, a boutique consulting firm specializing in revitalizing the careers of Fortune 500 Senior Executives challenged with the complexities, pace and pressures of operating in the global arena. With over 20 years senior executive and 10 years professional coaching expertise as both an internal and external coach, Marie is an innovative business leader and executive coach known for transforming a good career into a lasting legacy.

Her Legacy Career System addresses the unique needs of top executives: to get back on and stay on a career track in any business climate, to showcase their legacy strengths, and to earn the income they are worth to support the life they want for themselves and their loved ones. She offers a Coach the Coach Training for other coaches who want to work with Fortune 500 executives in their very complex personal and professional worlds.

Andrea Williams

Andrea Williams
Andrea Williams Today

Andrea Williams -- copywriter, marketing consultant & business design coach -- saves women solopreneurs money, time and frustration by isolating the "sweet spot" in their story that leads to marketing mastery. Andrea uses the Essential Message as the foundation for marketing strategy development and implementation.