Q. Who is this program best for?

A. We’ve found that the people who are best suited for this type of approach are consultants, coaches and copywriters who are looking for a proven approach that helps them help their clients.

Q. How does the training program work?

A. The training is delivered in 8 sessions (1 session bi-weekly for 16 weeks) via Skype video…so you need a headset and webcam. This is very, very cool — much better than a teleclass, it’s like we’re all in the same room (except we’re sitting at our desks). You will be able to see all the other participants.

Q. How do I know this is right for me?

A. Because the number of people who get certified in each group is limited to just 6 participants, we encourage you speak to Michel personally first. We want to make sure that the Essential Message Certification Program is a good fit for you and for your business, so both you and your clients get huge value out of it. You can register now to reserve your seat, and if you or we decide that this is not a good fit for you before you sign back the licensing agreement, we’ll gladly refund your money. Besides, we’ll ask you to sign a formal licensing agreement before you can start the certification program anyway.

Q. What will this program help me do, exactly?

A. The Consoachant Certification Program helps you add an entirely different dimension to your consulting, copywriting, coaching or marketing practice; you are able to help your clients in a way your competitors can’t, and (this is huge), you are able to provide a service that helps define your own authentic advantage. In the Corporate world, being a Certified Essential Message Consoachant enables you to truly differentiate your company in even the most competitive marketplaces.

Q. How do I incorporate this approach into the work I do with my clients?

A. In addition to your training with Michel, as an EM Consoachant you can use the highly effective EM materials with all your clients (either in your own one-on-one coaching sessions or Essential Message Individual Programs, Corporate sessions, or by leading group Essential Message Intensive Workshops). We also promote you as someone we trust to successfully work the program with potential clients. You are listed as an EM Consoachant on a page in the Essential Message family of websites with the ability to link to your own website. Finally, you have ongoing support to help you with your clients.

Q. How much does the program cost?

A. Rather than charge thousands of dollars for a ‘train the trainer’ program, we’ve chosen a different approach. We’ve created a special EM Certification-level membership in the Bull Pen — that means you get the Certification Program, plus all of the other benefits of Bull Pen membership, for a monthly fee of $297 USD (if you prefer, you can pay annually… and get one month free! See our registration page for details). Our current participants have already started helping their clients, holding events and earning money, even when they were only half-way through their training! There is a minimum commitment of one year, after which the monthly rate drops to $197. This fee includes full membership in the Bull Pen, access to all of our proprietary workbooks and materials, additional monthly support, master classes and promotion. For a full list of both benefits and licensing obligations, please ask to review the licensing agreement.

Q. What’s this about the licensing agreement?

A. We allow you to use pretty much all Essential Message content and intellectual property, which means you can host Essential Message workshops; you can use all the tools and exercises with your clients; and, you basically represent the Essential Message brand and all your fellow consoachants. Plus, we help you as much as we can to build your business. Because of that, we ask that you sign a licensing agreement. The agreement basically lays out all the terms for maintaining your status as a certified Essential Message Consoachant.

Q. What forms of payment can I use?

A. You have the option to either pay for the program all at once, or spread out the fee in monthly payments. You may pay using any of the following payment options. All payments are processed through Worldpay, offering the highest levels of security and encryption available.

You may also pay with PayPal, either with your PayPal account or with a credit card. Note, you do not need a PayPal account to pay by credit card through PayPal.

Q. What are your refund and cancellation policies?

A. Our refund policy for each of our products and services is simple and designed to give you complete confidence and assurance. If you aren’t completely satisfied with an eWorkbook within a month of receiving it, we will gladly refund your money. For workshops, your registration fee is non-refundable, however, it is fully transferable: if you cannot make it for any reason, even at the last minute, you are free to invite someone else to take your place. Simply let us know so we can revise the registration list and prepare the appropriate name tag. For the Certification Program, instead of charging a high fee upfront like other programs, we have priced the program with low monthly payments. As a result, we think it’s only fair to request that you stay in the program a minimum of one year. After that, if you wish to no longer be a Certified Essential Message Consoachant, you may cancel payments and your certification status any time.

Q. What kind of results can you promise?

A. In copywriting just as in engine performance, your mileage may vary. This is not a get rich quick program nor do we claim that you can make money while you sleep. The Essential Message Certification is an honest program for honest people who love helping others and understand that they will get out of it what they put in.

We can tell you that existing Essential Message Consoachants are earning excellent revenue by helping their clients. We can also tell you with confidence that we routinely double or triple (or more) the results that our clients were getting before they started working with us. We encourage you to read the testimonials for objective, third-party endorsements…

Q. Hey What’s up with the arrowheads???

A. We love it when we get asked that question because it allows us to describe the story behind our approach and how you use it to discover your Essential Message. For the response to this question, link to E-ssential Message #28!

Q. I have a question not answered here — what should I do?

A. We welcome all questions, no matter how frequently or infrequently they get asked. Simply contact us and we’ll get back to you right away!