I have designed this program with three objectives in mind. By the end of the certification program, you can expect to be at a level of proficiency that will enable you to:

• Coach clients effectively and confidently using Essential Message tools and processes.
• Put your business into overdrive
• Represent The Essential Message in a way that reflects and strengthens our high standards and reputation.

Here’s what you’ll cover in the Essential Message Certification Program:

Modules 1 & 2

These first two sessions help you train your ears and your mind, so when you’re working with clients you know what to listen for. Includes:

• The Essential Message Positioning Statement and Vision
• What is Consoaching?
• Six Essential Qualities of an EM Consoachant
• Ground Rules
• Your Strongest Brand Position
• The Seven Essential Questions
• Impact Statements & Persuasion Drivers
• Provocative Questions
• The Challenges You Solve

Modules 3 & 4

In these two sessions we dig deep to uncover the core of the Essential Message, and explore how you can turn your how’s into what’s. Includes:

• What’s Your P-POD?
• Conversation Threads
• Dr. Credibility
• What Drives You Crazy Makes You Great!

Modules 5 & 6

In these two sessions, we learn how to reframe the Essential Message from the listener’s point of view. Includes:

• Customer Profile: Who will you attract?
• Best/Worst-Hardest/Easiest
• Simple Segmentation
• The Audience Balance Sheet
• The 3-minute sales letter
• Testimonials

Modules 7 & 8

The final two sessions let you put it all together into Positioning Statements, Self-Assessments and EM Card copy. Not only will you understand your own Essential Message, you’ll be ready to help your clients discover theirs! Includes:

• How to craft Positioning Statements (Ditch Your Pitch!)
• How to ask Provocative Questions
• Drafting and finalizing your three-panel EM Card
• Your goals and plans for the next 12 months
• How to speak to people about The Essential Message…so that they listen!