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Coaching program for differentiation, branding, sales, marketing, value propositions, unique selling propositions, sales training, point of difference, USP and sales, for advisors, coaches, consultants, and other independent professionals
differentiation, branding, sales, marketing, value propositions, unique selling propositions, sales training, point of difference, USP and sales, for advisors, coaches, consultants, and other independent professionals
teleclasses on differentiation, branding, sales, marketing, value propositions, unique selling propositions, sales training, point of difference, USP and sales, for advisors, coaches, consultants, and other independent professionals

Why Get Certified? (11 Reasons)

If you are a coach, consultant or copywriter, here are 11 reasons why getting certified will help you NOW:

1. Help Yourself…
As a coach, consultant or copywriter, one of your biggest challenges is standing out in a competitive (and crowded) marketplace. As you go through the Essential Message Certification Program, you’ll discover how to pinpoint what it is that you do that differentiates you from your competition — no matter how ‘tough’ you think that competition is. You’ll learn how to brand your entire business around your differentiation, and how to communicate it in the most compelling way so that you attract (and land) the clients you want to work with. And by the time you finish the training, you’ll have a brand new positioning statement and an ‘EM Card’ — a powerful, conversation-starting business card that actually helps pre-sell people on your services!

2. … And help others at the same time.
Helping your clients discover and communicate their authentic competitive advantage is one of the best ways you can help them. The Essential Message Certification Program helps you add an entirely different dimension to your consulting, copywriting, coaching or marketing practice; you are able to help your clients in a way your competitors can’t, and (this is huge), you are able to provide a service that helps define your own authentic advantage. In the Corporate world, being a Certified Essential Message Consoachant enables you to truly differentiate your company in even the most competitive marketplaces. Click here to check out the full Certification Program curriculum.

3. Increase your value.
With the credibility and expertise of Essential Message certification, you will increase your own value to your clients. Some of our certified consoachants have increased their fees significantly (as much as 500%!)!

4. Escape the hourly rate treadmill.
You will be licensed to present Essential Message programs and workshops that have flat rates, not hourly rates. Certified consoachants can offer some programs priced at $5,000 for a day!

5. Proven methodology.
We are not the only ones championing the concept of authenticity in business, but we believe we are the only ones to have developed a proven methodology to get it.

6. Access our entire library of resources.
You get the right to use almost all of the Essential Message intellectual property — including workshops, handouts, Powerpoint presentations, exercises, tools and resources — that we use with our corporate clients! You can use these highly effective EM materials with all your clients commission-free (either in your own one-on-one coaching sessions or Essential Message Individual Programs, Corporate sessions, or by leading group Essential Message Intensive Workshops.)

7. Be anywhere.
We use virtual classroom technology, so you can participate from anywhere in the world. You can see and hear everyone and everyone can see and hear you! All you need is an internet connection,a webcam and a headset. Click here to the the full schedule of training sessions.

8. Immediate access to the Bull Pen.
As soon as you register for the certification program, you get full access to the Bull Pen membership program at no extra charge (a $97/month value). The Bull Pen is packed with over 5 years of teleclasses, online worksheets, a community discussion forum and much, much more.

9. We help you succeed.
You get ongoing support for certified consoachants only — including a private discussion forum, monthly Consoachant’s Master Class and monthly Laser Consoaching sessions to help you to continue to build your business. We also promote you as someone we trust to successfully work the program with potential clients. You are listed as an EM Consoachant on a page in the Essential Message family of websites with the ability to link to your own website.

10. Build your business your way.
You can offer Essential Message services as an add-on to your existing business, or you can focus on The Essential Message and make it your entire business. It’s up to you!

11. Be part of a growing global community.
Already, 16 coaches, consultants and copywriters are certified in 6 countries around the world…and we’re growing all the time!