Imagine a world where each person and each business on the planet is able to tap into their unique gift — and use it not just to build wealth for themselves, but also to help our world evolve into a better place.

The Essential Message is about helping people and businesses discover their brilliance AND helping them build a viable business around it. It’s about helping you discover and leverage what I call your ‘authentic competitive advantage’.

If all this sounds a little idealistic, consider this: using the Essential Message approach, I have helped clients double, triple or even quadruple sales results. I have helped companies discover new services, processes and core strengths they never realized they had. I have helped clients come up with taglines and positioning statements that give their entire team newfound personal confidence and momentum in their businesses.

As an Essential Message ‘Consoachant’, you’ll be able to help your clients in the same way as I have for the past 25 years.

If you are a coach, consultant or copywriter and part of your role is to help your clients discover their differentiation, their authentic competitive advantage, this program will really help you help them. (It will help you in your business too!)

The Essential Message Approach
The Essential Message is a proven approach that helps you discover your true differentiation and communicate it in the absolute, most compelling way. It was created by Michel Neray based on 25 years as an award-winning copywriter, an entrepreneur, and a senior sales and marketing executive.

Not only does it help you turn more people into prospects, and more prospects into sales, it also gives you the confidence, motivation and resilience that can only come from being absolutely clear about your strengths and unique difference — both as a company and as an individual.

We work with a wide range of clients. The common challenges they all have, however, are:

1. increased difficulty in differentiating themselves from their competition, and/or;
2. increase difficulty in explaining their value proposition in a compelling manner to their potential and existing customers.

The Essential Message approach solves both challenges.

Our services include:

• The Essential Message membership program, a unique membership program that blends coaching and consulting to help independent professionals build their businesses based on genuine, authentic and sustainable differentiation.
• Our Corporate Programs are for growing businesses who want to identify their strongest market position in the shortest amount of time, while gaining consensus amongst key team members in order to ensure all members of the team implement based on the same core strategy.
• Workbooks and teleclasses are for businesses who want to progress at their own pace.
• The Essential Message Certification Program is for consultants, coaches and copywriters who are looking for a proven approach that helps them help their clients.
• Copywriting, content development and website development.
• Naming of companies, products and services.

For more about Michel Neray, Chief Differentiation Officer of The Essential Message (the guy who has his photo splashed around this site), visit www.Neray.com. You can also visit the primary Essential Message website at www.EssentialMessage.com.