The Essential Message helps companies and individuals discover their true differentiation; their authentic competitive advantage — and then communicate it in the most compelling way. It goes much deeper than traditional, superficial marketing approaches, and as a result it’s both transformational as well as surprisingly effective for sales and marketing results.

Our vision is to create a worldwide movement where more people and more businesses tap into their authentic differentiation — and use it not just to grow their businesses, but also to help our world evolve into a better place. Because their differentiation is authentic to their identity, they are driven by purpose. And because their differentiation is truly unique, the significance of competition is replaced by an emphasis on defining the niche where each person and each business is both valued and valuable.